Bla Bla Car

What is our marketing mix 

 

Product:  Our Service is to propose a website of car-pooling to connect people with each others

 

Price: In a first time, the site will be totally free because that's will take time for the Cypriot to familiar with this concept and benefits. You have just to pay your driver of course!

  However, it is possible that the site become paying to ensure a return on investment with the launch of the reservation paying online. We will recover 15% of the price of car-pooling.

  For example : if you pay your driver with your credit card on the website 10€, we will recover 1,5€ on this transaction. But for the moment, ‪there's no question of it.

 

Place:  Internet / Smartphone:  Apps on Iphone and Android.(Presentation of our Website)

 

Promotion:

 

- Press:

 

  We will do a lot of pedagogy, to educate the public, for example through the press, to     explain our project.

 

- Word of mouth:

 

  This is valuable, so we will try to develop the best possible service because the first user experience is paramount if we want that he come back a second time.