Our Segmentation of Market:

 

1. Geographic:  People who live in the Cyprus, in the principal biggest cities of the isles.

 

2. Demographic :

-Age / Gender:  Young people between 14 and 40, female and male

-Income:  Lower class, Working class, Middle class

-Education:  People graduated from primary school

 

3. Psychographic :  people that want to travel cheap punctually, people sensible to the environment, people who want to save money

 

4. Behavioural : People that work everyday far from their house,  people that respect in environment in they everyday life, people that are very friendly and open-minded and love meeting = Reliable and Simple people!